SOCIAL MEDIA SPOTLIGHT
May 2012
Anatomy of an interactive landing page
By Dean Verleger, Silver Square
Lots of digital ink has been spilled on the topic of landing pages. Those that don’t know of their use for SEO might be confused. Landing pages are widely known as the single introduction points to a specific topic (your about.me page or the primary web location for a project you’re starting). This is just one part of the landing pages definition however. The next part would more than likely reference the landing page’s use in Search Engine Optimization. A page devoted to a keyword or phrase, the landing page acts as the runway lights for so many search engine searches. The landing page says, “Look no further! ‘Affordable insulated thermoses’ are right here, and the runway is clear for landing”.
To read Dean’s post, visit the Silver Square blog here.
View past social media spotlight columns here.
